Question: How do companies grow their client/customer base while not spending a fortune on promotions? Answer: Through setting a clear target group definition, by “thinking like your client/customer,” and with utilizing creative, low cost promotions companies can raise their visibility and sales. Conducting this session will be Ms. Shelly McCallum, Professor of Business at Saint Mary’s University of Minnesota. Ms. McCallum worked for seven years in Advertising and Marketing prior to her current faculty position with Saint Mary’s and small business promotions consulting for the Southwestern Minnesota Development Corporation.