This workshop goes beyond fundamentals—your company can do Facebook BETTER. Attendees will gain comprehensive knowledge on how to improve their current Facebook performance through a presentation of tested best practices, branding details, and current optimization recommendations. Additionally, paid Facebook advertising will be highlighted to provide a clear understanding of how businesses can better utilize Facebook with its advanced targeted advertising, quantifiable ROI, and strong calls to action.
Workshop objectives will include, but are not limited to:

• Developing a proprietary audience with Facebook
• Why Facebook is relevant, its future, who is using the platform, and how to capture their attention
• The importance of a page’s purpose and objectives
  • Why you have a page and what it should be used for
• The difference between page voice and tone
• Graphic, photography, and imagery best practices
  • This will include training on what the best practices are and tools and instructions on how to create high-performance graphics
• Content creation, management, and scheduling
  • What works and what doesn’t
• Customer service with Facebook
• Facebook algorithm insights
• Cross-channel integration (with traditional and digital media), in addition to graphic/imagery integration
• Facebook advertising, ad creation, placement, and budgeting
  • This will be supported with actual advertising campaigns, data, examples, and results
• Facebook advertising best practices, how-tos, and understandable steps
• Understanding calls to action
• How to evaluate and assess page analytics and advertising performance
• Cutting edge Facebook trends (possibly including the importance/relevancy of video and Facebook events)
  • These trends may change by the time the workshop is presented—new trends will be incorporated so that the presentation is fresh, current, and timely

For additional information or to register, please contact the Business and Industry Services Division at 608.785.9232 or visit www.westerntc.edu/bis