The Economic Club of Winona Area presents: 
The Gen Z Frequency: How Companies and Brands Tune In, Connect, and Build Credibility with Generation Z presented by Gregg L. Witt: Co-founder and Chief Strategy Officer at Engage Youth Co. and Author

Generation Z has surpassed Millennials and Baby Boomers as the nation's largest living generation.

Today, Gen Z is entering the workforce and companies are scrambling to understand them.  The marketing community is abuzz about the need to shift strategies to attract these digital natives.  Changing the way your business cultivates relationships to this consumer group is imperative.

Join Engage Youth Co. Chief Strategy officer, Gregg Witt, for this informative morning talk that explores the changing demographics in America, the mindset of Gen Z, and essential marketing strategies used by successful brands like Nike, Hollister, and Walt Disney World.  You'll learn proven approaches that generate a powerful response, hear fascinating real-world examples, plus actionable advice that can apply to any business.